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L’Oréal USA Links with Telemundo

Club de Noveleras includes online and on-site events.

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By: TOM BRANNA

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Telemundo, in partnership with L’Oréal USA, has rolled out Club de Noveleras, its official telenovela fan club atwww.clubdenoveleras.com. This initiative is the first-ever for both companies of its scope and scale, according to the Spansh-language network. In addition, there will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston. At these events, members will meet their favorite Telem...

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